domo
Brand Identity [2023] Created at QNCO
Domo é uma das principais Venture Capitals do Brasil, uma empresa que trabalha com investimentos iniciais em startups promissoras, conectando assim potenciais investidores e empreendedores. O redesenho da marca foi trabalhado pensando em um novo momento de marca, onde a Domo pretende se conectar mais com o público empreendedor, deixando de lado seu símbolo e se tornando uma marca tipográfica, assumindo tons de azul mais intensos e novas cores em seu visual, além de uma identidade inspirada em blueprint de projetos, um recurso para alicerçar projetos técnicos, com linhas e formas que balisam todo universo da marca.
Domo is one of the main Venture Capitals in Brazil, a company that works with initial investments in promising startups, thus connecting potential investors and entrepreneurs. The brand redesign was designed thinking about a new brand moment, where Domo intends to connect more with the entrepreneurial public, leaving aside its symbol and becoming a typographic brand, taking on more intense shades of blue and new colors in its look, in addition to an identity inspired by project blueprints, a resource to support technical projects, with lines and shapes that guide the entire universe of the brand.
Domo is one of the main Venture Capitals in Brazil, a company that works with initial investments in promising startups, thus connecting potential investors and entrepreneurs. The brand redesign was designed thinking about a new brand moment, where Domo intends to connect more with the entrepreneurial public, leaving aside its symbol and becoming a typographic brand, taking on more intense shades of blue and new colors in its look, in addition to an identity inspired by project blueprints, a resource to support technical projects, with lines and shapes that guide the entire universe of the brand.
QNCO Design
Creative Director: Leo Massareli
Design Director: Victor Garcia
Lead Designer: João Costa
Design Team: Victor Garcia, João Costa e Bernardo Yono
Account: Renan Queiroz
Client: Domo Invest
Creative Director: Leo Massareli
Design Director: Victor Garcia
Lead Designer: João Costa
Design Team: Victor Garcia, João Costa e Bernardo Yono
Account: Renan Queiroz
Client: Domo Invest
