cartão elo
Rebranding project [2024] Created at Ana Couto
Bronze Medal ⭑ Prêmio Brasileiro de Design 2024
Bronze Medal ⭑ Prêmio Brasileiro de Design 2024
Elo, uma bandeira de cartões genuinamente brasileira, conquistou rapidamente um lugar de destaque como a terceira bandeira mais utilizada no país. O desafio era ampliar sua presença, aumentar sua base de usuários e expandir sua atuação para além dos cartões, mantendo e fortalecendo sua identidade e personalidade brasileira. Partimos do conceito de Elo como símbolo de conexão, ponte e laço. A ideia era transmitir a acessibilidade e o apoio que a marca oferece, destacando a possibilidade de uma relação mais próxima e descomplicada com o dinheiro. No rebranding, era crucial traduzir esses valores em uma identidade visual e verbal coesa e inspiradora.
Elo, a genuinely Brazilian card brand, quickly gained a prominent place as the third most used brand in the country. The challenge was to expand its presence, increase its user base and expand its operations beyond cards, maintaining and strengthening its Brazilian identity and personality. We start from the concept of Link as a symbol of connection, bridge and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more uncomplicated relationship with money. When rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity.
Elo, a genuinely Brazilian card brand, quickly gained a prominent place as the third most used brand in the country. The challenge was to expand its presence, increase its user base and expand its operations beyond cards, maintaining and strengthening its Brazilian identity and personality. We start from the concept of Link as a symbol of connection, bridge and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more uncomplicated relationship with money. When rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity.
Ana Couto
Erika Pinheiro – Sócia e Diretora de Marca
Hugo Rafael – Sócio e Vice-Presidente de Experiência
Luiza Cortoni – Sócia e Gerente de Estratégia
Gabriel Fernandes – Estrategista de Marca
Johnny Brito – Especialista de Design
João Costa – Designer
Gabriel Martoni – Designer
Lucas Figueira – Conteúdo
Danilo Jesus – Atendimento e Gerente de Projeto
Rosana Gonçales – Produção
Fábio Haag – Exploração e Refino de Logotipo
Vinicius Amorim – Motion Case
Hugo Rafael – Sócio e Vice-Presidente de Experiência
Luiza Cortoni – Sócia e Gerente de Estratégia
Gabriel Fernandes – Estrategista de Marca
Johnny Brito – Especialista de Design
João Costa – Designer
Gabriel Martoni – Designer
Lucas Figueira – Conteúdo
Danilo Jesus – Atendimento e Gerente de Projeto
Rosana Gonçales – Produção
Fábio Haag – Exploração e Refino de Logotipo
Vinicius Amorim – Motion Case
