auguri cafés
Brand Identity [2023] Created at Estúdio Mola
Celebrando a tradição, a inovação e a inspiração dos fundadores, criamos a identidade visual do café Auguri. O projeto gráfico reflete o cuidado e a dedicação em cada detalhe, evocando a essência das fazendas de café de Minas Gerais e prestando homenagem à influência italiana, inspirada pelo movimento futurista italiano. As linhas e formas incorporam elementos clássicos da história da cultura cafeeira brasileira, entrelaçados com a vibrante paleta de vermelho que reflete a intensidade dos grãos banhados pelo sol, enquanto os detalhes em dourado adicionam um toque de sofisticação, inspirado no refinamento italiano.
Celebrating tradition, innovation and the inspiration of the founders, we present the visual identity of Café Auguri. The graphic design reflects the care and dedication in every detail, evoking the essence of the coffee farms of Minas Gerais and paying homage to the Italian influence, inspired by the Italian futurist movement. The lines and shapes incorporate classic elements from the history of Brazilian coffee culture, intertwined with a vibrant red palette that reflects the intensity of the sun-drenched beans, while the gold details add a touch of sophistication, inspired by Italian refinement.
Celebrating tradition, innovation and the inspiration of the founders, we present the visual identity of Café Auguri. The graphic design reflects the care and dedication in every detail, evoking the essence of the coffee farms of Minas Gerais and paying homage to the Italian influence, inspired by the Italian futurist movement. The lines and shapes incorporate classic elements from the history of Brazilian coffee culture, intertwined with a vibrant red palette that reflects the intensity of the sun-drenched beans, while the gold details add a touch of sophistication, inspired by Italian refinement.
Estúdio Mola
Design Director: Daniel Pinheiro
Lead Designer: João Costa
Design Team: Leonardo Soares, João Costa e Daniel Pinheiro.
Account: Quel Uchoa e Eduardo Rodrigues.
Client: Auguri
Design Director: Daniel Pinheiro
Lead Designer: João Costa
Design Team: Leonardo Soares, João Costa e Daniel Pinheiro.
Account: Quel Uchoa e Eduardo Rodrigues.
Client: Auguri
