camilla inojosa
Brand Identity [2022] Created at Estúdio Mola 
Writers are true holders of combinations of stories, of words; are able to retell what we all already know, but in new ways. For the Camilla Inojosa Brand Identity project, we were inspired by the authors' irreverence and wisdom, in transforming loose words into unforgettable tales.
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Escritores são verdadeiros detentores de combinações de histórias, de palavras; são capazes de recontar o que todos já sabemos, mas de novas formas. Para o projeto de Identidade da marca Camilla Inojosa, nos inspiramos na irreverência e sabedoria dos autores, de transformarem soltas palavras em inesquecíveis contos.
Portanto, usando as ferramentas do Design, ousamos construir novos resultados a partir das letras, para, assim, dar vida a uma marca que irá apresentar a quem sabe dar voz às histórias. Para uma marca pessoal de uma autora, pensamos em um sistema de identidade visual que possa ser adaptativo e diverso, com a liberdade de quem sabe brincar com as palavras.
Writers are true holders of combinations of stories, of words; are able to retell what we all already know, but in new ways. For the Camilla Inojosa Brand Identity project, we were inspired by the authors' irreverence and wisdom, in transforming loose words into unforgettable tales.
Therefore, using Design tools, we dare to build new results from the letters, in order to give life to a brand that will present those who know how to give voice to stories. For an author's personal brand, we thought of a visual identity system that could be adaptive and diverse, with the freedom of someone who knows how to play with words.
Creative Director: Daniel Pinheiro
Design Team: Daniel Pinheiro, Leonardo Soares and João Costa
Account: Raquel Uchoa and Eduardo Rodrigues

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